Privacy Policy

Last updated: 15 December 2025

This Privacy Policy explains how BreathePilot (“we”, “us”, “our”) collects and uses information when you:

Visit BreathePilot.com (the “Site”), and
Use or learn about the BreathePilot™ mobile app (the “App”).

This website policy is a high-level overview. The App itself also has an in-app Privacy Policy with more technical details. If there is any conflict, the in-app Privacy Policy governs your use of the App.

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

1. Who we are

BreathePilot
Email: support@breathepilot.com

For the purposes of data protection law (including GDPR/UK GDPR), we are the “data controller” for personal data collected via this Site and, where applicable, via the App.

2. Information we collect

A. Information you provide directly

On the website, you may give us information when you:

On the App, you may provide:

Settings and preferences (e.g., Nudge schedule, sound, daily goal).
Optional choices about analytics and Apple Health permissions.

Most app data (session history, preferences) is stored locally on your device. See the in-app Privacy Policy for details.

B. Information collected automatically

When you visit the Site, we and our service providers (for example, the website host / Wix and analytics tools) may automatically collect:

Technical data such as IP address, browser type, device type, operating system, language, and approximate region.
Usage data such as pages viewed, time spent on the Site, and interactions with buttons or links.
Cookies or similar technologies to remember preferences and help us understand how the Site is used.

When you use the App, we may collect:

Session metadata and settings stored locally on your device.
Optional, anonymous usage analytics if you enable them in the App (via TelemetryDeck).
Subscription status information when you purchase through the App Store (via Apple and RevenueCat).

The App does not use advertising SDKs and does not sell your data for cross-app advertising.

3. Apple Health / HealthKit

If you choose to connect BreathePilot with Apple Health on your iPhone or Apple Watch:

The App may write breathing minutes or related metrics into Apple Health, so your breathing practice can appear in your overall health picture.
Health data accessed through HealthKit is used only to provide or improve breathing-related features.
We do not use Apple Health data for advertising, profiling, or selling to third parties.

You can manage Apple Health permissions at any time in Apple Health → Apps → BreathePilot.

4. How we use information

We use information collected via the Site and App to:

Provide and operate the Site and App (e.g., show pages, deliver Nudges, run breathing sessions).
Communicate with you, for example, when you contact us or request support.
Maintain security and diagnose technical issues.
Understand, in aggregate, how people use the Site and App so we can improve design, reliability and performance.
Comply with legal obligations and enforce our Terms & Conditions.

We do not build marketing profiles based on your App usage, and we do not run third-party advertising networks in the App.

5. Legal bases (EEA/UK visitors)

If you are in the EEA or UK, we rely on the following legal bases:

Consent – for optional analytics, cookies (where required), notifications, and Apple Health integration.
Legitimate interests – to store minimal on-device data needed for core functionality, keep the Site secure, and understand usage in a privacy-respecting way, balanced against your rights.
Legal obligation – where we must process data to comply with the law.

You can withdraw consent at any time (for example, by turning off analytics in the App or adjusting cookie/notification settings).

6. Sharing of information

We may share information with:

Service providers who help us operate the Site and App, such as:
- Website host and infrastructure providers (e.g., Wix/hosting platform).
- Apple (App Store, iCloud backups, Apple Health / HealthKit, APNs).
- RevenueCat for managing subscriptions and entitlements based on purchase information from Apple.
- TelemetryDeck, our optional, privacy-focused analytics provider (if you enable anonymous analytics in the App).

These providers process data on our behalf and only for the purposes described above.

We may also disclose information:

If required by law, regulation, or legal process;
To protect our rights, users, or the public, or
In connection with a merger, acquisition, or similar corporate event.

We do not sell your personal information or share it for cross-context behavioural advertising.

7. International transfers

Some of our service providers may process data outside of Switzerland and the European Economic Area (EEA) (for example, in the United States).

When data is transferred internationally, we rely on appropriate safeguards such as:

Standard contractual clauses approved by the European Commission or equivalent mechanisms, and/or
Processing within jurisdictions recognized as providing adequate protection.

8. Cookies and similar technologies

The Site may use cookies or similar technologies to:

Remember your preferences;
Help measure and improve the performance of the Site;
Provide basic security and functionality.

You can usually control cookies through your browser settings and, where provided by our website platform, via an on-site cookie banner or preferences tool.

9. Data retention

We keep personal data only for as long as necessary to:

Provide the Site and App and fulfil the purposes described above;
Comply with legal obligations; and
Resolve disputes and enforce agreements.

In general:

App data, such as settings and session history, stays on your device until you delete it or uninstall the App.
Analytics data (if enabled) is retained by TelemetryDeck according to their retention practices and used in aggregate.
Support emails/contact requests are kept for as long as reasonably needed to manage the relationship and comply with legal requirements.

10. Your rights

Depending on your location (for example, under GDPR/UK GDPR or CCPA/CPRA), you may have rights to:

Access a copy of your personal data;
Correct inaccurate data;
Request deletion;
Object to or restrict certain processing;
Withdraw consent, where processing is based on consent;
Receive data in a portable format (where applicable).

Because most App usage data is stored locally on your device, the quickest way to delete it is to uninstall the App.

For analytics data or other privacy requests, contact us at support@breathepilot.com, and we will do our best to assist, subject to legal requirements.

11. Children’s privacy

The Site and App are not intended for children under 13, and we do not knowingly collect personal data from children.
If you believe a child has provided us with personal data, please contact us, and we will take appropriate steps to delete it. In some regions,s the minimum age may be higher; we comply with local law.

12. Security

We use reasonable technical and organisational measures to help protect personal data, including:

Relying on secure hosting and platform providers;
Limiting collection to the minimum necessary;
Using platform-level protections provided by Apple and our service providers.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in the Site, App, services we use, or applicable law.

When we make changes, we will:

Update the “Last updated” date at the top; and
Where changes are material, provide additional notice (for example, in the App or on the Site).

Your continued use of the Site or App after the updated policy becomes effective means you accept the changes.

14. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at:

BreathePilot
Email: support@breathepilot.com